Employer Info

There are many great things that employers can do to get their employees using alternatives to driving alone to work. Here are 3 things you can do right now:


Design a Program

Weigh the most appropriate commute options and programs for your employees based on their work location and commute pattern. The Employer Commute Program Toolkit can take you through the steps to get started.

Employers with 50 or more employees are required to register and offer commuter benefits to their employees through the Bay Area Commuter Benefits Program. Employer Service Representatives are available to provide free assistance.

Here are some local programs that could help encourage your employees to give something a try:

2 - Offer Incentives

Sonoma County employers can use are a variety of incentives offered by different public and private organizations. Bay Area Commute Tips has the full list. A few highlights are:

  • 511’s Vanpool and carpool incentives can encourage individuals to find matches and ride together.
  • SMART offers an Eco-Pass program for employers to purchase train tickets in bulk at a discount.
  • For Santa Rosa employers – participate in the Santa Rosa Free Ride program for monthly contests for employees and free emergency ride home option.


Stay up to date on how businesses are helping to Spare the Air: Register for the Spare the Air Employer Program and receive clean commute Spare the Air alerts, a quarterly newsletter and announcements on other relevant business programs throughout the year.


Going Further:


Engage your employees with some of the Spare the Air Clean Commute videos available, including The Beard, Driving Alternatives (catch shots of Petaluma towards the end) or Clean Air Commute Stories.


Become a bike friendly business and encourage employees to ride their bikes.


The 511 RideMatch Service is an interactive, on-demand system that helps you find carpools, vanpools or bicycle partners. There are a variety of other carpool apps that automatically matche you with others for quick and convenient carpooling. Meet up, jump in the carpool lane, and share the cost of driving!


Consider if you have staff that might be able to take advantage of this option sometimes, particularly on Spare the Air days! You can find all the information you need to start the conversation in the Telework Section of this site.

Bay Area Commuter Benefits Program

By September 30, 2014, employers across the Bay Area with 50 or more employees were required to register and offer commuter benefits to their employees in order to comply with the Bay Area Commuter Benefits Program. Employers must offer employees one of four Commuter Benefit options in order to comply with Bay Area Air Quality Management District Regulation 14, Rule 1. Commuter benefits encourage employees to take transit, vanpool, carpool, bicycle, and walk rather than drive alone to and from work. Employers with less than 50 Bay Area employees may also be subject to a local commuter benefits ordinance.

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